Supertrace enables manufacturers, businesses and governments to authenticate each of their products, creating an indisputable competitive advantage and building an even higher barrier for competitors to sell unauthentic products.
By giving “digital identities” to the products, the suppliers, manufacturers, and distributors can track the products at every stage of the supply chain, identifying where there are inefficiencies in the process.
The transparency of the data allows parties to create more sustainable processes, optimize communication and create an effectively managed supply chain.
Authenticity of products and counterfeit protection
We envision a world with no counterfeit products. By giving a digital identity and passport to each of the transparency-enabled products, Supertrace prevents the possibility of creating a counterfeit product and makes it hard for unauthentic products to enter the market. By using Supertrace technology, everyone in the supply chain can do their part to proactively prevent counterfeits from reaching consumers.
Consumer trust, transparency and effective communication
Supply chain transparency is more demanded than ever before. Supertrace track and trace software enables businesses and brands to communicate any relevant product-related information, including manufacturing processes, live location, and date of production.
By customizing product passports, businesses can also use Supertrace for marketing purposes by communicating company values, collecting information about consumers, offering promotions and discounts, and collecting feedback about products.
Once the manufacturer produces a physical product, a digital record is created in our blockchain-powered database. The record shows the full details of the production event - location, time, source of raw materials, producer's details.
As the product is being shipped through the supply chain, a record is being added to the product passport, showing both the manufacturer and the end user where the product has been, how it has travelled.
Once the product reaches the consumer, they are able to see information about the provenance of the product, as well as the whole history of its movement through the supply chain. This technology helps build trust with consumers, and give a full 360 degree view of the supply chain to relevant stakeholders.
Optimise your supply chain
Identify supply chain inefficiencies through digital records.
Meet Industry 4.0 requirements
Be compatible with new industry standards including GS1 and Amazon Transparency.
Build trust with your customers
Establish a new customer communication channel based on trust.