Supertrace enables manufacturers, businesses and governments to authenticate each of their products, creating an undisputable competitive advantage and building an even higher barrier for competitors to sell unauthentic products.
By giving “digital lives” to the products, the manufacturers, sellers and re-sellers can track the products at every stage of the supply chain, identifying where there are inefficiencies in the process.
The transparency of the data allows parties to create more sustainable processes, optimize communication and create an effectively managed supply chain.
Authenticity of products and counterfeit protection
We envision the world with no counterfeit products. By giving a digital identity and a digital life to each of the transparency-enabled products, Supertrace prevents the possibility of creating a counterfeit product and makes it hard for unauthentic products to enter the market. By using Supertrace technology, the producers and suppliers proactively prevent counterfeits from reaching consumers.
Customer trust, transparency and effective communication
86% of people say that transparency from businesses is more important than ever before (The light Digital). Supertrace technology enables businesses and brands to communicate any relevant product-related information, including manufacturing process, place, and date of production.
By customizing product passports, businesses can also use Supertrace for marketing purposes: to communicate company’s values, collect information about consumers, offer promotion and discounts and collect feedback about products.
Once manufacturer produces a physical product, a digital record is created in our blockchain-powered database. The record shows the full details of the production event - location, time, source of raw materials, producer's details.
As the product is being shipped through the supply chain, a record is being added to the product passport - showing both the manufacturer and the end user where the product has been, how it has travelled.
Once the product reaches consumer, they are able to see information about the provenance of the product, as well as the whole history of the product movement through the supply chain. This technology helps build trust with consumers, and give a full 360 degree view of the supply chain to relevant stakeholders.
Optimise your supply chain
Identify supply chain inefficiencies through digital records.
Meet Industry 4.0 requirements
Be compatible with new industry standards: GS1, Amazon Transparency, etc.
Build trust with your customers
Establish a new customer communication channel based on trust.